The retailer should be very clear where he wants to place his products to impress the customers. When is a Planogram Prepared ?Ī Planogram ideally should be prepared before the merchandise reaches the retail store. The planograms help the retailer to arrange the products in the best possible way for the customers to pick up almost everything. A cluttered store fails to attract the customers. Planograms indirectly also contribute in maximizing the sale of the merchandise and thus generate revenues for the store. The merchandiser can actually create an attractive display to entice the customers with the help of planograms. Planogram enables the retailers to stock the products at the right place and at the right time to attract the customers and prompt them to buy.Ī retailer can make the best possible use of the available space with the help of planograms. With the help of Planograms a retailer can actually know where to place the products for the maximum effect. Presentation of product plays an important role at the retail store.
Planograms are nothing but diagrams which give the retailer an idea how and where to place the merchandise to attract the customers into the store. Planograms are similar to architectural drawings and help the retailer to understand where the merchandise should be stocked in order to catch the customers attention and make the maximum impact. Once a retailer opens a store, he needs to have a rough idea about the store plan. In retail a planogram replaces architectural drawings. How do you think buildings are constructed ?Īn architectural drawing creates a rough print of the building on paper which gives an idea about the floor plans, location of rooms, lobby and so on.
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